MIELE – ZONA TORTONA

Interactive Sound Environment

In 2018 Miele presented CREATING NEW DIMENSIONS, an immersive 360° multi-media experience to showcase their new cooking technology.

An impressive 80 x 5 metre kinetic structure consisting of 730 mirror prisms formed a mesmerising infinity room as well as serving as a projection surface for motion design visuals. The dramaturgy of the visuals gave opportunity to create versatile compositions: starting from intimate and soft to a cathartic orchestral score.

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Our Role
Sound concept, Music Composition & Production,
Sound design, Mix & Master

Client
Miele & Cie. KG

Lead Agency
Wunderland Deutschland GmbH

Technical & Architectural Planning
adhoc engineering GmbH

Dramaturgy, Kinect Video Design, Video Production
flora&faunavisions

Implementation of Set Building
e.w. entire

Technical Execution
CT Creative Technology

Prism Technology
Stage Kinetic

Data-driven marketing
Reply td

Catering
Berlin cuisine

Social Media Activation
Delasocial

Photos
Markus Nass

Year
2018

AWARDS
ADC Silver Nail 2019 – Exhibition Experience Brand – Spatial
ADC Bronze nail 2019 – Event Experience – Spatial
Xaver Award 2019 – Best Brandworlds
Xaver Award 2019 – Temporary Installations & Exhibitions