Miele - Zona Tortona

Sound Scenography

Miele - Zona Tortona

Sound Scenography

At Milan Design Week, Miele presented 'Creating New Dimensions', an immersive, walk-in and expansive 360° multi-media experience.

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Our Role Sound concept, Music Composition & Production, Sound design, Mix & Master // Client Miele & Cie. KG // Lead Agency Wunderland Deutschland GmbH // Technical & Architectural Planning adhoc engineering GmbH // Dramaturgy, Kinect Video Design, Video Production flora&faunavisions // Implementation of Set Building e.w. entire // Technical Execution CT Creative Technology // Prism Technology Stage Kinetic // Data-driven marketing Reply td // Catering Berlin cuisine // Social Media Activation Delasocial // Photos Markus Nass // Year 2018

ADC Silver Nail 2019 Exhibition Experience Brand – Spatial // ADC Bronze nail 2019 – Event Experience – Spatial // Xaver Award 2019 – Best Brandworlds // Xaver Award 2019 – Temporary Installations & Exhibitions

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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An impressive 80 x 5 meter kinetic structure consisting of 730 mirror prisms formed a mezmerising infinity room, which also served as a projection surface for motion-design visuals.

The dramaturgy of the visuals gave opportunity to create versatile compositions: starting from intimate and soft to an epic orchestral score.